05
Oct
Park Slope Co-op & Trader Joe's: A few key secrets to success
Ok, I know that this article is a few weeks old, but I’ve been meaning to highlight some outrageous figures from this article as food for thought (no pun intended).
- The Park Slope Food Coop (PSFC), the largest consumer-owned single-store coop by sales in the U.S., had $39.4 million in sales during its last fiscal year, raking in more than $6,500 per square foot annually.
- Trader Joe’s outdoes its competition with an average of $1,750 in sales per square foot, more than double those of Whole Foods.
So what can we learn from this? Well, we know that the two biggest expenses for a grocer (and any food business, actually) are labor and the cost of goods…
- “PSFC’s members provide about 75% of the store’s work, which translates into big savings.” How can other food businesses adapt this model of a “contributing member” to their own operations to alleviate some of their prime costs?
- “PSFC covers most food categories even though it sells only several thousand items, which sets it apart from a specialty food store. Much like a Trader Joe’s, which also doesn’t use slotting fees, goods are on the shelves because members want them, not because manufacturers essentially rent shelf space through extra charges. The store can therefore capture most of the money its customers spend on food in any given week.” Sometimes less is more. Avoid product / SKU creep and just offer what your customers really want. You’ve heard about the ‘paradox of choice’, right? Sometimes more isn’t better - it’s just waste.





